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Mastering Media Coverage with Jonathan Gurwitz

In the rapidly evolving landscape of nonprofit communication, effective public relations strategies are crucial for gaining media coverage that can amplify impact and drive mission success. This is why we are thrilled to introduce Jonathan Gurwitz, a renowned expert in strategic communications, as a featured speaker at the upcoming IMPACT Summit of Texas (IMPACTSTX). His session, "Nonprofit PR Strategies for Better Media Coverage," promises to equip nonprofit professionals with the tools and insights necessary to navigate the complex media environment successfully.


IMPACT Summit Nonprofit PR Jonathan Gurwitz

Why Media Coverage Matters for Nonprofits

For nonprofits, media coverage is not just about gaining visibility—it's a strategic tool that can increase donor engagement, attract volunteers, and influence public policy. In a world where information is plentiful but attention is scarce, standing out and being recognized by the media can significantly enhance a nonprofit's ability to reach its goals and expand its influence.


What to Expect from Jonathan Gurwitz’s Session

Jonathan Gurwitz brings decades of experience in journalism and public relations to his session at IMPACTSTX. Attendees can look forward to learning about:

  • Understanding the Media Landscape: Jonathan will provide an overview of the current media environment, highlighting how understanding this landscape is crucial for developing effective PR strategies.

  • Crafting Compelling Stories: Learn how to tell your organization's story in a way that resonates with journalists and appeals to the broader public. Jonathan will offer practical tips on identifying newsworthy angles and crafting messages that stick.

  • Building Relationships with Journalists: Discover the art of building and maintaining productive relationships with media professionals. Effective communication with journalists can lead to more frequent and more favorable coverage.

  • Leveraging Digital Platforms: In addition to traditional media outlets, Jonathan will discuss how to effectively use digital platforms, including social media and blogs, to enhance media presence and engage directly with target audiences.

  • Crisis Communication: Learn how to swiftly and effectively handle media communications during a crisis to maintain your organization’s reputation and public trust.


The Benefits of Attending

By participating in this session, nonprofit leaders and communications professionals will gain:

  • Enhanced Media Savvy: An understanding of media dynamics that will help in formulating better PR strategies.

  • Practical Tools: Direct, actionable strategies that can be immediately implemented to improve media engagement and coverage.

  • Greater Confidence: Increased confidence in interacting with the media, managing public relations campaigns, and handling press under pressure.

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